Whether it is to create, plan, distribute or analyze your communications, digital communication tools are essential.
The covid-19 crisis clearly shows that digital communication has become essential for all companies wishing to increase their visibility in several ways.
Thanks to its new tools, it is no longer necessary to have a wealth of technical knowledge to find a place on the web.
A new generation of digital elements that are more intuitive, simpler and easier to access allow you to communicate easily online.
SEO strategy
The SEO strategy is distinguished into two categories:
- Natural referencing (SEO)
- Paid referencing (SEA)
This communication tool is ideal for developing the visibility of a company over the long term. It also makes it possible to set up well-studied digital communication.
SEO
Paid SEO
Social networks
The optimization of social networks has become essential to increase the visibility of a company, but also to improve its notoriety. These allow permanent contact with prospects.
It is recommended to use:
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- Events
- Direct customer contact
- Wide reach of publications
- Indispensable in B2C and B2B
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- Attractive and visual content
- Various formats to capture attention
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- Instantaneous
- Efficient in terms of service
- Responsive customer follow-up
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- Indispensable for the services offered in B2B
- Search for personal profiles
It is important to publish quality content, but also faithful to your brand image. The use of social networks allows businesses to implicitly find customers and partners, and generate web traffic directed to your website.
Online advertising
Online advertisements are a set of tools for delivering promotional messages using the web as a global marketing platform.
The advantages of this digital communication tool offer:
- Global coverage easily
- Affordable cost
- Generation of traffic to a website
- Many points of communication with the public
- Qualified targeting
- A development of the brand image
- Measurable performance indicators
Responding to the new habits of Internet users, mobile advertising is currently in the lead. There are many ways to advertise online.
Here is THE platform to reach a wide audience. Indeed, we have more than 31 million active users in France, and 2 billion worldwide. Facebook Ads offers a very wide variety of advertising formats in order to be able to diversify your campaigns and thus reach a wider target. It also helps generate more visits to your website and promote your business locally.
To date, Twitter has more than 140 million tweets exchanged per day. Of which 20 % are directly linked to products or brands. It is the ideal social network to get in touch with consumers. Here, you have the opportunity to establish a real marketing strategy in order to improve your notoriety and thus reach a large audience. This advertising network offers you several formats according to your objectives and your needs.
Thanks to Instagram's "Promote" tool, you can instantly transform one of your posts into an advertisement. This allows you to reach prospects thanks to adaptable targeting options. You can also drill down into your ad performance using insights, so you can find out what is working and improve over time. A simple and flexible tool to achieve your goals.
Display advertising is a very interesting web marketing lever for companies wishing to carry out online advertising comprising a graphic element. In most cases, this is an image or a video. To explain this better to you, it is the display of your advertising on third-party websites, within which your advertising will be displayed.
Did you know that half of French people aged 16 to 44 watch YouTube every day? Additionally, two-thirds of these users watch videos multiple times a day. In addition, over the past two years, the number of SMEs posting ads on this platform has doubled. As you can see, online advertising through YouTube significantly helps you reach viewers interested in your products and services.
Newsletter
The newsletter offers a real impact on digital communication. In addition, know that emailing has a ROI three times higher than social networks? Its implementation is inexpensive, fast and dynamic. It allows businesses to effectively reach targeted prospects or customers. For this to work, of course, it must be well designed and optimized. The newsletter complements the website as well as the social networks.
Here are the benefits that a newsletter can really bring to businesses:
- Global coverage easily
- Affordable cost
- Target the right people
- Create engagement
- Take advantage of the notoriety of media brands
- Diversify acquisition channels
- Decrease dependence on a platform
- Benefit from high added value support
- Achieve marketing goals
Responding to the new habits of Internet users, mobile advertising is currently in the lead. There are many ways to advertise online.
Orange, an innovative company
“On average, the French have 4.6 connected objects per person and surf the Internet for 20 hours per week. On the other hand, the rate of equipment in digital channel of the French groups would be only of 69 % ”.- (Source: business.lesechos.fr)
To retain customers, it would be wise to develop a cross-channel strategy. The goal is to allow customers to be able to buy on any channel. But also that they can modify and finalize their purchase on any other. This requires some organization, but it also allows for a great deal of flexibility.
Orange is one of the first companies to have diversified its presence on the Internet in order to communicate as easily as possible with its customers. Orange also quickly joined social networks. Being present on a large number of digital channels increases the visibility of any company and naturally increases its notoriety. Orange has succeeded in revolutionizing its customer relationship thanks to the increased digitization of its marketing strategy.
Currently, this French telecommunications company has nearly 266 million customers around the world.
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