{"id":2022,"date":"2021-09-11T06:40:51","date_gmt":"2021-09-11T06:40:51","guid":{"rendered":"http:\/\/wpresources.vedicthemes.com\/?p=89"},"modified":"2022-01-03T13:10:03","modified_gmt":"2022-01-03T13:10:03","slug":"les-nouveaux-outils-de-communication-digitale","status":"publish","type":"post","link":"https:\/\/leadmedia.fr\/en\/les-nouveaux-outils-de-communication-digitale\/","title":{"rendered":"New digital communication tools"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1631376575797\"><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1631376509711\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631376470549\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">Whether it is to create, plan, distribute or analyze your communications, digital communication tools are essential.<\/span><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>The covid-19 crisis clearly shows that digital communication has become essential for all companies wishing to increase their visibility in several ways.<\/p>\n<p>Thanks to its new tools, it is no longer necessary to have a wealth of technical knowledge to find a place on the web.<\/p>\n<p>A new generation of digital elements that are more intuitive, simpler and easier to access allow you to communicate easily online.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='dt-sc-title with-two-color-bg'><h2>SEO strategy<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>The SEO strategy is distinguished into two categories:<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<ul class='dt-sc-fancy-list   rounded-arrow'>\n<li>Natural referencing (SEO)<\/li>\n<li>Paid referencing (SEA)<\/li>\n<\/ul>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631377635687\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>This communication tool is ideal for developing the visibility of a company over the long term. It also makes it possible to set up well-studied digital communication.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"800\" height=\"608\" src=\"https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"h9-img-1-(1)\" srcset=\"https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1.png 800w, https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1-300x228.png 300w, https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1-768x584.png 768w, https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1-750x570.png 750w, https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1-540x410.png 540w, https:\/\/leadmedia.fr\/wp-content\/uploads\/2021\/09\/h9-img-1-1-600x456.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='dt-sc-hr-invisible-small'> <\/div><div class='dt-sc-titled-box'><h6 class='dt-sc-titled-box-title' > <span class='fas fa-bullhorn'><\/span> SEO<\/h6><div class='dt-sc-titled-box-content'>Natural referencing represents the fact of optimizing a website in order to allow it to position itself at the top of Google. The positioning of the site is based on the expressions and key words most searched by Internet users on the web. It therefore consists of appearing in the first results of the Google page by responding to search algorithms. There are a large number of tools intended to improve your natural referencing such as Yoast SEO (for WordPress).<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='dt-sc-hr-invisible-small'> <\/div><div class='dt-sc-titled-box'><h6 class='dt-sc-titled-box-title' > <span class='fas fa-bullhorn'><\/span> Paid SEO<\/h6><div class='dt-sc-titled-box-content'>Literally, SEA stands for: search engine advertising. Which therefore consists in the use of commercial or advertising links on search engines. Advertising space is mainly purchased through auctions as well as performance per click by targeting specific queries using phrases and keywords. This lever quickly facilitates your positioning on the first page of search results.<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='dt-sc-title with-two-color-bg'><h2>Social networks<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>The optimization of social networks has become essential to increase the visibility of a company, but also to improve its notoriety. These allow permanent contact with prospects.<\/p>\n<p>It is recommended to use:<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><span class='dt-sc-dropcap dt-sc-dropcap-default' >Facebook<\/span>\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<ul>\n<li>Events<\/li>\n<li>Direct customer contact<\/li>\n<li>Wide reach of publications<\/li>\n<li>Indispensable in B2C and B2B<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><span class='dt-sc-dropcap dt-sc-dropcap-default' >Instagram<\/span>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631433910467\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<ul>\n<li>Attractive and visual content<\/li>\n<li>Various formats to capture attention<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><span class='dt-sc-dropcap dt-sc-dropcap-default' >Twitter<\/span>\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<ul>\n<li>Instantaneous<\/li>\n<li>Efficient in terms of service<\/li>\n<li>Responsive customer follow-up<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><span class='dt-sc-dropcap dt-sc-dropcap-default' >LinkedIn<\/span>\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631434068393\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<p><span style=\"color: #ffffff;\">_<\/span><\/p>\n<ul>\n<li>Indispensable for the services offered in B2B<\/li>\n<li>Search for personal profiles<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>It is important to publish quality content, but also faithful to your brand image. The use of social networks allows businesses to implicitly find customers and partners, and generate web traffic directed to your website.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='dt-sc-title with-two-color-bg'><h2>Online advertising<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Online advertisements are a set of tools for delivering promotional messages using the web as a global marketing platform.<\/p>\n<p>The advantages of this digital communication tool offer:<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<ul class='dt-sc-fancy-list  orange  rounded-arrow'>\n<li>Global coverage easily<\/li>\n<li>Affordable cost<\/li>\n<li>Generation of traffic to a website<\/li>\n<li>Many points of communication with the public<\/li>\n<li>Qualified targeting<\/li>\n<li>A development of the brand image<\/li>\n<li>Measurable performance indicators<\/li>\n<\/ul><div class='dt-sc-hr-invisible-xsmall'> <\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Responding to the new habits of Internet users, mobile advertising is currently in the lead. There are many ways to advertise online.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class='dt-sc-hr-invisible-xsmall'> <\/div><div class='dt-sc-tabs-horizontal-frame-container type3' data-effect='fade'><ul class='dt-sc-tabs-horizontal-frame'><li><a href=\"javascript:void(0);\"><span class='fa fa-facebook'><\/span>Facebook Ads<\/a><\/li><li><a href=\"javascript:void(0);\"><span class='fa fa-twitter'><\/span>Twitter Ads<\/a><\/li><li><a href=\"javascript:void(0);\"><span class='fa fa-instagram'><\/span>Instagram<\/a><\/li><li><a href=\"javascript:void(0);\"><span class='fa fa-television'><\/span>Display<\/a><\/li><li><a href=\"javascript:void(0);\"><span class='fa fa-youtube-play'><\/span>YouTube pre-roll<\/a><\/li><\/ul><div class='dt-sc-tabs-horizontal-frame-content'><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631550055548\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Here is THE platform to reach a wide audience. Indeed, we have more than 31 million active users in France, and 2 billion worldwide. Facebook Ads offers a very wide variety of advertising formats in order to be able to diversify your campaigns and thus reach a wider target. It also helps generate more visits to your website and promote your business locally.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><div class='dt-sc-tabs-horizontal-frame-content'><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631550111806\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>To date, Twitter has more than 140 million tweets exchanged per day. Of which 20 % are directly linked to products or brands. It is the ideal social network to get in touch with consumers. Here, you have the opportunity to establish a real marketing strategy in order to improve your notoriety and thus reach a large audience. This advertising network offers you several formats according to your objectives and your needs.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><div class='dt-sc-tabs-horizontal-frame-content'><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631552288938\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Thanks to Instagram&#039;s &quot;Promote&quot; tool, you can instantly transform one of your posts into an advertisement. This allows you to reach prospects thanks to adaptable targeting options. You can also drill down into your ad performance using insights, so you can find out what is working and improve over time. A simple and flexible tool to achieve your goals.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><div class='dt-sc-tabs-horizontal-frame-content'><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631552270239\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Display advertising is a very interesting web marketing lever for companies wishing to carry out online advertising comprising a graphic element. In most cases, this is an image or a video. To explain this better to you, it is the display of your advertising on third-party websites, within which your advertising will be displayed.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><div class='dt-sc-tabs-horizontal-frame-content'><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631552321334\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Did you know that half of French people aged 16 to 44 watch YouTube every day? Additionally, two-thirds of these users watch videos multiple times a day. In addition, over the past two years, the number of SMEs posting ads on this platform has doubled. As you can see, online advertising through YouTube significantly helps you reach viewers interested in your products and services.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class='dt-sc-hr-invisible-small'> <\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='dt-sc-title with-two-color-bg'><h2>Newsletter<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>The newsletter offers a real impact on digital communication. In addition, know that emailing has a ROI three times higher than social networks? Its implementation is inexpensive, fast and dynamic. It allows businesses to effectively reach targeted prospects or customers. For this to work, of course, it must be well designed and optimized. The newsletter complements the website as well as the social networks.<\/p>\n<p>Here are the benefits that a newsletter can really bring to businesses:<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<ul class='dt-sc-fancy-list  orange  rounded-arrow'>\n<li>Global coverage easily<\/li>\n<li>Affordable cost<\/li>\n<li>Target the right people<\/li>\n<li>Create engagement<\/li>\n<li>Take advantage of the notoriety of media brands<\/li>\n<li>Diversify acquisition channels<\/li>\n<li>Decrease dependence on a platform<\/li>\n<li>Benefit from high added value support<\/li>\n<li>Achieve marketing goals<\/li>\n<\/ul><div class='dt-sc-hr-invisible-medium'> <\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>Responding to the new habits of Internet users, mobile advertising is currently in the lead. There are many ways to advertise online.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class='dt-sc-title mz-stripe-title'><div class='mz-stripe-title-content'><h2>Orange, an innovative company<\/h2><\/div><\/div><blockquote class='type4  aligncenter' ><q>\u201cOn average, the French have 4.6 connected objects per person and surf the Internet for 20 hours per week. On the other hand, the rate of equipment in digital channel of the French groups would be only of 69 % \u201d.<\/q><cite>- (Source: business.lesechos.fr)<\/cite><\/blockquote><div class='dt-sc-hr-invisible-medium'> <\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p>To retain customers, it would be wise to develop a cross-channel strategy. The goal is to allow customers to be able to buy on any channel. But also that they can modify and finalize their purchase on any other. This requires some organization, but it also allows for a great deal of flexibility.<\/p>\n<p>Orange is one of the first companies to have diversified its presence on the Internet in order to communicate as easily as possible with its customers. Orange also quickly joined social networks. Being present on a large number of digital channels increases the visibility of any company and naturally increases its notoriety. Orange has succeeded in revolutionizing its customer relationship thanks to the increased digitization of its marketing strategy.<\/p>\n<p>Currently, this French telecommunications company has nearly 266 million customers around the world.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Whether it is to create, plan, distribute or analyze your communications, digital communication tools are essential.<\/p>","protected":false},"author":1,"featured_media":19739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,281,223],"tags":[283,226,228],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication Digitale : Tous les outils \u00e0 utiliser<\/title>\n<meta name=\"description\" content=\"Dans cet article, nous revenons sur tous les outils de communication digitale que vous pouvez utiliser : social media, newsletters, SEO, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmedia.fr\/en\/les-nouveaux-outils-de-communication-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Digitale : Tous les outils \u00e0 utiliser\" \/>\n<meta property=\"og:description\" content=\"Dans cet article, nous revenons sur tous les outils de communication digitale que vous pouvez utiliser : social media, newsletters, SEO, etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmedia.fr\/en\/les-nouveaux-outils-de-communication-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadMedia\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-11T06:40:51+00:00\" \/>\n<meta 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