Indeed, having a website with a great design, but which is unknown to Internet users does not really make sense.<\/p>\n
As part of a natural referencing strategy, visibility is an essential element.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>
But, do you know the definition of SEO?<\/h6>Do you know what it can do for you?<\/h6><\/div><\/div><\/div><\/div>\r\n\t\r\n\t\t\r\n\t\t\tIn this article, we will show you the different levers to put in place as well as optimization tips to adopt in order to boost your natural referencing.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>
SEO, what is it?<\/h2><\/div>\r\n\t\r\n\t\t\r\n\t\t\tNatural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>
7 levers to put in place to boost its natural referencing<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tNatural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tGoogle Search Console<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is a free tool, allowing to perform website analysis based on a large number of parameters such as:<\/p>\n
\n- Analysis of search traffic;<\/li>\n
- The list of all the backlinks pointing to your site;<\/li>\n
- Identifying internal links ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
The choice of keywords<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe phrases and keywords must be relevant in order to attract as many Internet users as possible. They will have a strong importance to boost the natural referencing of your website. The goal is to target your niche more precisely so as not to be too generalist. For this, you can help yourself with the many existing online tools.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tBacklinks<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIn order for Google to index your site more easily, it is important that it has backlinks. These are inbound links that aim to complete an article by sending the user to a third-party site. However, it is important that the targeted site is of quality.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe semantic cocoon<\/a><\/h5>\t\t\t<\/div>\r\n\t\r\n\t\t\r\n\t\t\tThe semantic cocoon allows you to participate in the internal mesh of your website. This consists of developing existing articles so that Google more easily recognizes your \u201cexpert quality\u201d. Working on its semantic cocoon is very important for the SEO of your site.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tQuality content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is one of the fundamental bases of natural referencing. There is no point in putting all of these levers in place, executing several tips and posting shoddy content. Google will read your article and determine if it is comprehensive enough to rank. The quality must therefore be there.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe structure of the pages of your site<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIf you want Google's robots to read the pages of your site correctly, your structure must be precise and include:<\/p>\n
\n- A title ;<\/li>\n
- H2 tags;<\/li>\n
- Internal links for the mesh of your site;<\/li>\n
- As well as images to make SEO articles easier to read.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Mobile navigation<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIt is a lever that should not be neglected. Indeed, it has been proven that 16-30 year olds spend more than 22 hours on their smartphone. It is therefore important to offer them an appropriate display and of course quality content.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>6 tips to optimize your natural reference<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tSetting up the levers mentioned in the previous paragraph is very important. But to boost your natural referencing as much as possible, we suggest you discover our 5 tips for better optimization.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tImprove the loading speed of your website<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tFor more than 10 years now, Google has penalized websites with too high loading times. Note that a page that loads in more than 3 seconds causes you to lose half of your visitors. The consequence will be the increase in the negative bounce rate and therefore cause you to lose positions on Google's SERPs. It is therefore important to improve the loading speed by starting by reducing the weight of the page (photos, visuals, videos, etc.).<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tPublish SEO content regularly<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tYou should know that the more you publish quality content regularly, the more traffic you will generate and the more you increase the chances of conversion. If you want to be referenced by Google it's very simple, you must:<\/p>\n
\n- Add new content every week;<\/li>\n
- Regularly update existing content;<\/li>\n
- Liven up your site with advice, tutorials ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Avoid duplicate content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThis is the number one enemy of search engines, duplicate content. This means copy \/ paste content from one of your competitors. Moreover, this practice is severely punished. So, if you want to be seen by them, create unique content that will make a difference.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tWork the long tail<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe choice of keywords means finding and selecting several queries of at least 3 or 4 words for each of its activities, each of its products as well as each of its pages of its website. We call it \u201cworking the long tail\u201d. It is true that Internet users enter the most precise keywords less frequently, but they answer their questions in a more precise and relevant way, and at the same time, are less competitive, which increases the conversion rate. In other words, a few clicks will convert a long keyword phrase, while hundreds of clicks will not convert to a short phrase.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
In this article, we will show you the different levers to put in place as well as optimization tips to adopt in order to boost your natural referencing.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>
SEO, what is it?<\/h2><\/div>\r\n\t\r\n\t\t\r\n\t\t\tNatural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>
7 levers to put in place to boost its natural referencing<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tNatural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tGoogle Search Console<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is a free tool, allowing to perform website analysis based on a large number of parameters such as:<\/p>\n
\n- Analysis of search traffic;<\/li>\n
- The list of all the backlinks pointing to your site;<\/li>\n
- Identifying internal links ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
The choice of keywords<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe phrases and keywords must be relevant in order to attract as many Internet users as possible. They will have a strong importance to boost the natural referencing of your website. The goal is to target your niche more precisely so as not to be too generalist. For this, you can help yourself with the many existing online tools.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tBacklinks<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIn order for Google to index your site more easily, it is important that it has backlinks. These are inbound links that aim to complete an article by sending the user to a third-party site. However, it is important that the targeted site is of quality.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe semantic cocoon<\/a><\/h5>\t\t\t<\/div>\r\n\t\r\n\t\t\r\n\t\t\tThe semantic cocoon allows you to participate in the internal mesh of your website. This consists of developing existing articles so that Google more easily recognizes your \u201cexpert quality\u201d. Working on its semantic cocoon is very important for the SEO of your site.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tQuality content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is one of the fundamental bases of natural referencing. There is no point in putting all of these levers in place, executing several tips and posting shoddy content. Google will read your article and determine if it is comprehensive enough to rank. The quality must therefore be there.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe structure of the pages of your site<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIf you want Google's robots to read the pages of your site correctly, your structure must be precise and include:<\/p>\n
\n- A title ;<\/li>\n
- H2 tags;<\/li>\n
- Internal links for the mesh of your site;<\/li>\n
- As well as images to make SEO articles easier to read.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Mobile navigation<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIt is a lever that should not be neglected. Indeed, it has been proven that 16-30 year olds spend more than 22 hours on their smartphone. It is therefore important to offer them an appropriate display and of course quality content.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>6 tips to optimize your natural reference<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tSetting up the levers mentioned in the previous paragraph is very important. But to boost your natural referencing as much as possible, we suggest you discover our 5 tips for better optimization.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tImprove the loading speed of your website<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tFor more than 10 years now, Google has penalized websites with too high loading times. Note that a page that loads in more than 3 seconds causes you to lose half of your visitors. The consequence will be the increase in the negative bounce rate and therefore cause you to lose positions on Google's SERPs. It is therefore important to improve the loading speed by starting by reducing the weight of the page (photos, visuals, videos, etc.).<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tPublish SEO content regularly<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tYou should know that the more you publish quality content regularly, the more traffic you will generate and the more you increase the chances of conversion. If you want to be referenced by Google it's very simple, you must:<\/p>\n
\n- Add new content every week;<\/li>\n
- Regularly update existing content;<\/li>\n
- Liven up your site with advice, tutorials ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Avoid duplicate content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThis is the number one enemy of search engines, duplicate content. This means copy \/ paste content from one of your competitors. Moreover, this practice is severely punished. So, if you want to be seen by them, create unique content that will make a difference.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tWork the long tail<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe choice of keywords means finding and selecting several queries of at least 3 or 4 words for each of its activities, each of its products as well as each of its pages of its website. We call it \u201cworking the long tail\u201d. It is true that Internet users enter the most precise keywords less frequently, but they answer their questions in a more precise and relevant way, and at the same time, are less competitive, which increases the conversion rate. In other words, a few clicks will convert a long keyword phrase, while hundreds of clicks will not convert to a short phrase.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
Natural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>
7 levers to put in place to boost its natural referencing<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tNatural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tGoogle Search Console<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is a free tool, allowing to perform website analysis based on a large number of parameters such as:<\/p>\n
\n- Analysis of search traffic;<\/li>\n
- The list of all the backlinks pointing to your site;<\/li>\n
- Identifying internal links ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
The choice of keywords<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe phrases and keywords must be relevant in order to attract as many Internet users as possible. They will have a strong importance to boost the natural referencing of your website. The goal is to target your niche more precisely so as not to be too generalist. For this, you can help yourself with the many existing online tools.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tBacklinks<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIn order for Google to index your site more easily, it is important that it has backlinks. These are inbound links that aim to complete an article by sending the user to a third-party site. However, it is important that the targeted site is of quality.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe semantic cocoon<\/a><\/h5>\t\t\t<\/div>\r\n\t\r\n\t\t\r\n\t\t\tThe semantic cocoon allows you to participate in the internal mesh of your website. This consists of developing existing articles so that Google more easily recognizes your \u201cexpert quality\u201d. Working on its semantic cocoon is very important for the SEO of your site.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tQuality content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is one of the fundamental bases of natural referencing. There is no point in putting all of these levers in place, executing several tips and posting shoddy content. Google will read your article and determine if it is comprehensive enough to rank. The quality must therefore be there.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe structure of the pages of your site<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIf you want Google's robots to read the pages of your site correctly, your structure must be precise and include:<\/p>\n
\n- A title ;<\/li>\n
- H2 tags;<\/li>\n
- Internal links for the mesh of your site;<\/li>\n
- As well as images to make SEO articles easier to read.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Mobile navigation<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIt is a lever that should not be neglected. Indeed, it has been proven that 16-30 year olds spend more than 22 hours on their smartphone. It is therefore important to offer them an appropriate display and of course quality content.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>6 tips to optimize your natural reference<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tSetting up the levers mentioned in the previous paragraph is very important. But to boost your natural referencing as much as possible, we suggest you discover our 5 tips for better optimization.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tImprove the loading speed of your website<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tFor more than 10 years now, Google has penalized websites with too high loading times. Note that a page that loads in more than 3 seconds causes you to lose half of your visitors. The consequence will be the increase in the negative bounce rate and therefore cause you to lose positions on Google's SERPs. It is therefore important to improve the loading speed by starting by reducing the weight of the page (photos, visuals, videos, etc.).<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tPublish SEO content regularly<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tYou should know that the more you publish quality content regularly, the more traffic you will generate and the more you increase the chances of conversion. If you want to be referenced by Google it's very simple, you must:<\/p>\n
\n- Add new content every week;<\/li>\n
- Regularly update existing content;<\/li>\n
- Liven up your site with advice, tutorials ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Avoid duplicate content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThis is the number one enemy of search engines, duplicate content. This means copy \/ paste content from one of your competitors. Moreover, this practice is severely punished. So, if you want to be seen by them, create unique content that will make a difference.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tWork the long tail<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe choice of keywords means finding and selecting several queries of at least 3 or 4 words for each of its activities, each of its products as well as each of its pages of its website. We call it \u201cworking the long tail\u201d. It is true that Internet users enter the most precise keywords less frequently, but they answer their questions in a more precise and relevant way, and at the same time, are less competitive, which increases the conversion rate. In other words, a few clicks will convert a long keyword phrase, while hundreds of clicks will not convert to a short phrase.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
Natural referencing, or SEO (Search Engine Optimization), refers to all the technologies used by search engines which categorize the results they send back to Internet users when they type a request. By extension, it is about positioning your site favorably on the results pages of Google. And of course, on the front page if possible.<\/p>\n
Natural referencing is essentially centered on the pages of the site to be referenced as well as on the search for external links. Of course, other elements come into play.<\/p>\n
You should still know that natural referencing only focuses on the results ranked by the engine relevance algorithm. Advertising results are outside the scope of SEO.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
Google Search Console<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is a free tool, allowing to perform website analysis based on a large number of parameters such as:<\/p>\n
\n- Analysis of search traffic;<\/li>\n
- The list of all the backlinks pointing to your site;<\/li>\n
- Identifying internal links ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
The choice of keywords<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe phrases and keywords must be relevant in order to attract as many Internet users as possible. They will have a strong importance to boost the natural referencing of your website. The goal is to target your niche more precisely so as not to be too generalist. For this, you can help yourself with the many existing online tools.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tBacklinks<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIn order for Google to index your site more easily, it is important that it has backlinks. These are inbound links that aim to complete an article by sending the user to a third-party site. However, it is important that the targeted site is of quality.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe semantic cocoon<\/a><\/h5>\t\t\t<\/div>\r\n\t\r\n\t\t\r\n\t\t\tThe semantic cocoon allows you to participate in the internal mesh of your website. This consists of developing existing articles so that Google more easily recognizes your \u201cexpert quality\u201d. Working on its semantic cocoon is very important for the SEO of your site.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tQuality content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tHere is one of the fundamental bases of natural referencing. There is no point in putting all of these levers in place, executing several tips and posting shoddy content. Google will read your article and determine if it is comprehensive enough to rank. The quality must therefore be there.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe structure of the pages of your site<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIf you want Google's robots to read the pages of your site correctly, your structure must be precise and include:<\/p>\n
\n- A title ;<\/li>\n
- H2 tags;<\/li>\n
- Internal links for the mesh of your site;<\/li>\n
- As well as images to make SEO articles easier to read.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Mobile navigation<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tIt is a lever that should not be neglected. Indeed, it has been proven that 16-30 year olds spend more than 22 hours on their smartphone. It is therefore important to offer them an appropriate display and of course quality content.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>6 tips to optimize your natural reference<\/strong><\/h2><\/h3><\/div><\/div><\/div><\/div> <\/div>\r\n\t\r\n\t\t\r\n\t\t\tSetting up the levers mentioned in the previous paragraph is very important. But to boost your natural referencing as much as possible, we suggest you discover our 5 tips for better optimization.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tImprove the loading speed of your website<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tFor more than 10 years now, Google has penalized websites with too high loading times. Note that a page that loads in more than 3 seconds causes you to lose half of your visitors. The consequence will be the increase in the negative bounce rate and therefore cause you to lose positions on Google's SERPs. It is therefore important to improve the loading speed by starting by reducing the weight of the page (photos, visuals, videos, etc.).<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tPublish SEO content regularly<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tYou should know that the more you publish quality content regularly, the more traffic you will generate and the more you increase the chances of conversion. If you want to be referenced by Google it's very simple, you must:<\/p>\n
\n- Add new content every week;<\/li>\n
- Regularly update existing content;<\/li>\n
- Liven up your site with advice, tutorials ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Avoid duplicate content<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThis is the number one enemy of search engines, duplicate content. This means copy \/ paste content from one of your competitors. Moreover, this practice is severely punished. So, if you want to be seen by them, create unique content that will make a difference.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tWork the long tail<\/a><\/h5>\t\t\t\r\n\t\t\r\n\t\t\tThe choice of keywords means finding and selecting several queries of at least 3 or 4 words for each of its activities, each of its products as well as each of its pages of its website. We call it \u201cworking the long tail\u201d. It is true that Internet users enter the most precise keywords less frequently, but they answer their questions in a more precise and relevant way, and at the same time, are less competitive, which increases the conversion rate. In other words, a few clicks will convert a long keyword phrase, while hundreds of clicks will not convert to a short phrase.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
Here is a free tool, allowing to perform website analysis based on a large number of parameters such as:<\/p>\n
- \n
- Analysis of search traffic;<\/li>\n
- The list of all the backlinks pointing to your site;<\/li>\n
- Identifying internal links ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
The choice of keywords<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tThe phrases and keywords must be relevant in order to attract as many Internet users as possible. They will have a strong importance to boost the natural referencing of your website. The goal is to target your niche more precisely so as not to be too generalist. For this, you can help yourself with the many existing online tools.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tBacklinks<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tIn order for Google to index your site more easily, it is important that it has backlinks. These are inbound links that aim to complete an article by sending the user to a third-party site. However, it is important that the targeted site is of quality.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe semantic cocoon<\/a><\/h5>\t
\t\t<\/div>\r\n\t\r\n\t\t\r\n\t\t\tThe semantic cocoon allows you to participate in the internal mesh of your website. This consists of developing existing articles so that Google more easily recognizes your \u201cexpert quality\u201d. Working on its semantic cocoon is very important for the SEO of your site.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tQuality content<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tHere is one of the fundamental bases of natural referencing. There is no point in putting all of these levers in place, executing several tips and posting shoddy content. Google will read your article and determine if it is comprehensive enough to rank. The quality must therefore be there.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tThe structure of the pages of your site<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tIf you want Google's robots to read the pages of your site correctly, your structure must be precise and include:<\/p>\n
- \n
- A title ;<\/li>\n
- H2 tags;<\/li>\n
- Internal links for the mesh of your site;<\/li>\n
- As well as images to make SEO articles easier to read.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Mobile navigation<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tIt is a lever that should not be neglected. Indeed, it has been proven that 16-30 year olds spend more than 22 hours on their smartphone. It is therefore important to offer them an appropriate display and of course quality content.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>6 tips to optimize your natural reference<\/strong><\/h2>
<\/h3><\/div><\/div><\/div><\/div>
<\/div>\r\n\t\r\n\t\t\r\n\t\t\tSetting up the levers mentioned in the previous paragraph is very important. But to boost your natural referencing as much as possible, we suggest you discover our 5 tips for better optimization.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
<\/div><\/div><\/div><\/div><\/div><\/div>\tImprove the loading speed of your website<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tFor more than 10 years now, Google has penalized websites with too high loading times. Note that a page that loads in more than 3 seconds causes you to lose half of your visitors. The consequence will be the increase in the negative bounce rate and therefore cause you to lose positions on Google's SERPs. It is therefore important to improve the loading speed by starting by reducing the weight of the page (photos, visuals, videos, etc.).<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tPublish SEO content regularly<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tYou should know that the more you publish quality content regularly, the more traffic you will generate and the more you increase the chances of conversion. If you want to be referenced by Google it's very simple, you must:<\/p>\n
- \n
- Add new content every week;<\/li>\n
- Regularly update existing content;<\/li>\n
- Liven up your site with advice, tutorials ...<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>\t
Avoid duplicate content<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tThis is the number one enemy of search engines, duplicate content. This means copy \/ paste content from one of your competitors. Moreover, this practice is severely punished. So, if you want to be seen by them, create unique content that will make a difference.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>
\tWork the long tail<\/a><\/h5>\t
\t\t\r\n\t\t\r\n\t\t\tThe choice of keywords means finding and selecting several queries of at least 3 or 4 words for each of its activities, each of its products as well as each of its pages of its website. We call it \u201cworking the long tail\u201d. It is true that Internet users enter the most precise keywords less frequently, but they answer their questions in a more precise and relevant way, and at the same time, are less competitive, which increases the conversion rate. In other words, a few clicks will convert a long keyword phrase, while hundreds of clicks will not convert to a short phrase.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\t<\/div><\/div>